Many employers balk at investing in health management programs because the keeping employees engaged in the program seems to have diminishing returns. This is when there is great excitement about the program at the beginning, but as the program continues, the participation numbers tend to wane. This can be true if the program is not entered into thoughtfully with the beginning, middle, and end result in mind. There is some organic truth to employees becoming less interested in wellness as their daily lives take precedent over everything else. If people had the discipline and ability to stick to a wellness plan by themselves, there would be little or no need for a corporate wellness program, not to mention the entire fitness industry which built upon the masses’ inability to stick to a wellness program by themselves. This being said, it should come as no surprise that people’s interest in your wellness program will wax and wane if you do not put in the proper rules of engagement.