As we are all well aware, we live in a world of daily information overload. It’s more important than ever how we communicate to others especially when it comes to promoting worksite wellness programs. When it comes to wellness initiatives, we generally communicate to participants to initiate some type of action on their part. However, communicating and getting participants to take action are two different aspects. But if we effectively communicate, action will be taken.
When communicating and engaging employees regarding wellness, it can be a challenge as one’s journey to better health is unique to that person. Using different mechanisms will help to reach a broader audience.
Below are 3 steps for creating an engaging communication strategy:
• Step 1 – Sequence the Communication
• Step 2 – Develop Tidbits to Communicate
• Step 3 – Utilize a Mix of Media